Home  :  Information Center  :  Calendar  :  Details of an activity

Subscribe
Calendar*
Did you know that...?*

Releases and Speeches*

Publications*
Useful links

* IN FRENCH ONLY


TARGETED SECTORS



Performa - Marketing : Approche centr�e client

When:

18 septembre 2007

Where:

Chateau Frontenac
Salle Place D'Armes
1, rue des Carri�res
Qu�bec (Qu�bec) G1R 4P5

   

Formateur:
Bill Aulet,
MIT Entrepreneurship Center

Massachusetts Institute of Technology

Syllabus

  • Introduction and Overview (Desired Outcomes of this Program) 
  • Situational Analysis I  
      - Review of current status of attending companies� business, 
        marketing plans and operations
      - Interactive SWOT 
      - Results will influence priorities
  • Critical Success Factors in Entrepreneurial Marketing
      - Entrepreneurial Marketing Framework Process
      - Technology Push vs. Market Pull
      - Choosing How to Compete
      - Overview of Marketing Plan  
  • Sensable Technologies and Brontes Technologies Case Studies  
      - The �Crossing the Chasm� challenge in high technology and  
        how to make it a positive for you 
      - Concrete and detailed examples of how to successfully build
        customer focused companies   from a technology base
      - The importance of stages of growth for a new venture and how
        marketing relates to exit strategies
  • Testimony of a local entrepreneur (lunch time)  
    Raynald Bourassa, OmegaChem
  • Visage Case Study 
      - How to turnaround a company with its an existing course and
        speed
      - The importance of hearing what the customer is really saying and
        not what you want to hear
  • Commerce Bank Case Study
      - How to produce superior performance through properly focused
        marketing and sales
      - How to develop an execution plan that fully supports the
        strategy, with full alignment   throughout the company with
        respect to customers, products and employees
      - How to achieve differentiation and market power, even in the  
        most difficult situations 

S�minaire uniquement en langue anglaise

Autres formations � venir :

 Personne ressource:
[email protected] 
(418) 681.9700 poste 222

Comments . Send this page . Add to favorites  .  Print this page
All rights reserved, PÔLE Québec Chaudière-Appalaches