Performa - Marketing : Approche centr�e client

Quand :	18 septembre 2007
Où :	Chateau Frontenac Salle Place D'Armes 1, rue des Carri�res Qu�bec (Qu�bec) G1R 4P5

Formateur:
Bill Aulet,
MIT Entrepreneurship Center
Massachusetts Institute of Technology

Syllabus

• Introduction and Overview (Desired Outcomes of this Program) 
• Situational Analysis I  
    - Review of current status of attending companies� business, 
      marketing plans and operations
    - Interactive SWOT 
    - Results will influence priorities
• Critical Success Factors in Entrepreneurial Marketing
    - Entrepreneurial Marketing Framework Process
    - Technology Push vs. Market Pull
    - Choosing How to Compete
    - Overview of Marketing Plan  
• Sensable Technologies and Brontes Technologies Case Studies  
    - The �Crossing the Chasm� challenge in high technology and  
      how to make it a positive for you 
    - Concrete and detailed examples of how to successfully build
      customer focused companies   from a technology base
    - The importance of stages of growth for a new venture and how
      marketing relates to exit strategies
• Testimony of a local entrepreneur (lunch time)  
  Raynald Bourassa, OmegaChem
• Visage Case Study 
    - How to turnaround a company with its an existing course and
      speed
    - The importance of hearing what the customer is really saying and
      not what you want to hear
• Commerce Bank Case Study
    - How to produce superior performance through properly focused
      marketing and sales
    - How to develop an execution plan that fully supports the
      strategy, with full alignment   throughout the company with
      respect to customers, products and employees
    - How to achieve differentiation and market power, even in the  
      most difficult situations 

S�minaire uniquement en langue anglaise

Autres formations � venir :

• Innovation au sein des entreprises (29 novembre 2007)
• �laborer une strat�gie ex�cutable (22 f�vrier 2008)
• Conserver et attirer les meilleurs employ�s (28 mars 2008)
• G�rer les acquisitions et les alliances (30 avril 2008)

 Personne ressource:
[email protected] 
(418) 681.9700 poste 222